Category: Online Business

New Technology Looks Good on the Fashion Industry

fashion business startupsAs trend spotters and fans of the way that different industries are using technology, we report on interesting ways businesses are using technology to build sales and improve customer relations.
Every part of our lives and businesses are revolutionized by technology, and the fashion industry is no exception. Innovative clothing companies are harnessing the power of computers to serve customers a more personalized experience of shopping and buying clothes online and in-store. From the visual search function in mobile apps to personalized digital fit models on e-commerce clothing shopping sites the digital revolution is altering the fashion business forever.
Clothing is still sewn with needle and thread, but its distribution and marketing are unrecognizable from the prior generations of fashion businesses.

Emerging technology in use by the clothing industry:

  • Artificial Intelligence– AI is being used for messaging by such top retailers as Nordstrom, Sephora and American Eagle with chatbots, such as Facebook Messenger and the Android app Kik. Macy’s, a particularly tech-savvy retailer has AI power built into their mobile app called Macy’s On Call.
  • Virtual Digital Reality – Built upon the wildly successful Pokemon Go phenomenon, digital realities are helping shoppers to try on products, such as makeup products and also visit Macy’s stores via virtual reality from anywhere.
  • Blockchain – Currently focused on the supply chain for retailers it is being tested as a storytelling and branding tool in Asia. Tech experts tout its superior security as a way to verify the authenticity of often counterfeited luxury fashion goods.
  • Visual and Voice Search – Experts predict that searches using images, either snapped on customers mobile phones or from websites will grow along to over half of all searches by 2020.  Currently, Pinterest offers visual search for consumers looking for a particular item of clothing of which they can find buyable pins for purchasing.
  • Online and Brick and Morter as One – Millennial’s view a physical store and its online website as one entity and expects to be able to shop at both seamlessly. One of the trends we see is the easy payment system such as Amazon Go, the free supermarket checkout system. The Internet of Things is responsible for this impact on consumers demands for greater convenience in 2017.
  • Live Video – Facebook Live launched in 2016, and soon after Twitter and Instagram followed with their video streams. These three second live videos are helping businesses gain competitive advantages in the crowded social media field. The brands that are focusing on quality over quantity are gaining the largest market shares, such as Benefit Cosmetics.
  • Anti-Tech – High Touch – The flip side of advanced technology is the backlash to crave highly emotional and physical touch experiences. Engaging customers senses will become a major marketing differentiating factor for retailers in 2017. Think engagement, entertainment, and community for your brand and store. Apple was one of the 1st companies to create this multi-sensual experience of their products and retail environment. Retailers know that hat the longer amount of time a person spends in their store the more merchandise they buy. The use of this emotional, sensual community building process works to increase in-store time and thus sales.



Recent Post: How to Start a Clothing Line Guide

By Marsha Kelly Business Blogger – Serial entrepreneur, after doing Time in corporate America, who has learned about what products and services really work well in business today. You can learn from my experience and my associates as we shop from the internet for tools, supplies, and information to build our businesses and improve the lives of our family and ourselves on our site

My strongest belief is that the safest, most secure and most lucrative job you can have is owning your own business. I learned this valuable lesson the hard way by investing time, energy and emotion into a corporate career only to be fired unceremoniously –when I dared think creatively outside the box. My entrepreneurial journey to starting my own business was first by necessity but then turned into a great blessing of prosperity and freedom. Graduating from the school of business hard knocks and learning how to start, manage, and then sell my business for over $1,000,000. Learned more about real life business this way that I learned in my four years at the NYU School of Business.

The Trend of Funny Shirts Selling Online

Everyone likes to wear fun and humorous stuff in their day to day lives. Let’s face it, when people see something funny, it lightens up their mood and quite possibly makes their day. There is no harm in wearing a nice funny t-shirt to bring laughter to someone’s face. But how do you know a t-shirt is funny and it will actually make someone smile? If you are careful, you can actually figure out what t-shirt will make someone laugh if you wear it on the right time at the right occasion.

Buying Funny Shirts Online

zfg shirts
Here is a trend for the “zero fucks given” shirts that you can buy online. (Photo below.)

The above graph was made with Google Trends.

There are many funny t-shirt brands out there offering funny enough t-shirts, but how do you make the right and killer choice that works? Read on below to find out.

  1. Assess the situation

Before you go t shirt hunting, make sure you assess the situation. It is it a party? Is it a gathering? Whatever the occasion is, you need to know which t-shirt will work best. For example, if you are going to a LAN party, it makes sense to wear geeky t-shirts with a funny message on it. it is sure to make people laugh when they see you. You can also determine the kind of people that you will be meeting in your schedule to wear t-shirt with a message that they clearly understand.

  1. Location matters a lot

Now that you know the kind of people you’ll be meeting, its important to know the location. Make sure that if you are going to a place where minors will be freely roaming around, try not to get too rude with your t-shirts.

  1. Listen to your mind

It is very important to access your own personality before you buy a funny t-shirt. Do you love comics? Movies? Games? Or politics? Find a t-shirt that expresses you in the best way. If you wear a shirt that portrays a message you aren’t interested in, you will likely not be able to deliver the message effectively.

  1. Choose the right brand

There are several hundred brands that sell t-shirts. Find a brand that makes t-shirts close to your personal preference.

Shirt Pic Gray
This is a hot seller right now.

Here’s a list of the top places you can buy t shirts online that will make people laugh.,,

That’s our short list of the most trending shirts according to our analytics tools and individual research.


Tech News from Boston

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Benefits of Using Social Media for Business

In the current era of research and development, we see all sorts of definitions on the concept of intelligence and also the many other subsidiary concepts that branch out further such as emotional intelligence, artificial intelligence etc. The main focus here however is the idea of market intelligence which comprises of the concept of effective analysis and observatory patterns in terms of demand and supply. Monitoring trends is one of the simplest ways of keeping a check on the demand and supply curves of a certain commodity or even a service in the market.

Entrepreneur Video on Social Media Marketing

The online world is in itself an independent market space which serves to provide great potential for business and commerce. The better the firm at forecasting the market behavior, the better they will be in shaping the goods and services in line with the demand hence minimizing opportunity cost whilst maximizing profit and sales through a regular inflow of customer demands. However, in order to maintain an adequate input and output balance, it is essential to maintain a positive flow of output in terms of brand representation. This will not only require a efficient system of customer care and feedback response services but also a consistent flow of packages and offers to keep the pre-established customer base intact and also to invite newer customers and clients by encouraging a more adaptive approach in terms of varying needs and preferences.

Thanks to the evolution of smart phone technology, most people prefer the use of social media platforms to suit their needs, for the most credible of business sources are those with the most prominent of presences on social media platforms. The credibility is further improved by the fact that it is not easy to duck the clutches of angry clients and customers on social media as most of the popular networks provide very simple and visible systems of response and feedback.

Accurate market intelligence devices through the employment of data received through social media platforms can save the business a good amount of investment costs in terms of ventures that are likely to fail and instead more can be focused on those which are likely to bloom in terms of sales, profits and business activity all in all to keep the firm in the loop of the market. More effective business marketing strategies can also be shaped up with the help of social media devices.

If you are looking for social media advice, follow this social media guru.